Sunday, April 18, 2010

Toyota Sera

In the early 1990’s Toyota produced the Sera for its domestic market of Japan. On the face of it it’s a run of the mill small 4 seater for commuting. But this cars unique selling point was its doors, not you conventional hinged ones here, oh no, butterfly one’s no less. That has to increase its coolness over the competition and deserves mention here for a manufacturer willing to try something different on a production model . This resulted in over 15000 being produced and many exported around the world, despite it only having a 1500cc engine and handling that didn’t sit with its sporting image.

Japan advert-

For more information-

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